Trucking News Online

Road Choice Joins Heavy-Duty Truck, Trailer Parts Market

March 12, 2014 By: Trucking News Staff Tags: News

Road Choice Truck Parts of Greensboro, N.C., is the newest brand to enter the heavy-duty truck industry’s private label all-makes market. Offering a growing line of high-demand parts — air conditioning, air springs, air/electrical coils and accessories, brake chambers, exhaust products, lighting, shock absorbers and universal joints — Road Choice all-makes parts are priced to compete with heavy-duty manufacturers’ and warehouse distributors’ private brand parts.

Road Choice products are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum, one-year warranty.

“With the average life of most Class 8 trucks increasing, there is a growing demand for parts at a value-price point as an alternative to genuine or remanufactured parts,” says Road Choice private brand manager Dan Bambrick. ” Road Choice brand parts are developed specifically with the needs of second- and third-generation truck owners in mind. We’ve designed our line of dependable high-demand parts around their needs.”

“Road Choice will use established parts distribution centers for quick delivery of popular parts,” said Bambrick. “Retailers will appreciate the convenience, while customers will appreciate the quality and price.”