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Minnesota Fleet Equips 150-plus Trucks with SmartDrive System

March 17, 2016 By: Trucking News Staff Tags: Fleet Management, News, Safety, Technology
Minnesota Fleet Equips 150-plus Trucks with SmartDrive System

SmartDrive Systems, a leader in driving performance solutions that reduce collisions and improve fuel efficiency, said Fortune Transportation, headquartered in Windom, Minn., is deploying SmartDrive’s video-based safety program across its fleet of more than 150 vehicles.

Following a competitive head-to-head assessment, Fortune selected SmartDrive based on its open platform and capabilities including: immediate offload and access to video; the ability to never miss a collision and capture no-impact incidents with Extended Recording; rich analytics and key performance indicators (KPIs) that can be easily incorporated with Fortune’s existing driver scorecard program.

“As we were evaluating options available in the market, SmartDrive was the clear front-runner in terms of ROI. We experienced first-hand how immediate access to video can make a significant difference. Between the two systems we tested, only SmartDrive was able to provide us video within minutes of our driver’s collision,” said Kent Kelly, general manager of Fortune Transportation.

“In the first couple of months, we had two traffic collisions and the ability to download the video and send it to the driver for law enforcement review negated the need to send investigative resources to the scene, saving us several thousand dollars per incident.”

Another key factor in Fortune’s decision was Extended Recording, which expands the capabilities of the core program by enabling fleets to access up to 100 hours of contextual video on-demand. With this service, Fortune can have video for low impact and side swipe collisions, as well as all types of issues on the road, from delivery verification to security incidents.

Additionally, Fortune can easily integrate SmartDrive’s actionable KPIs and robust metrics with its existing driver scorecard program, amplifying the value of the fleet’s existing technology and performance management investments.

“SmartDrive’s Extended Recording service has been a significant benefit in terms of helping drivers understand the value of in-cab video and providing us with more context on significant incidents,” continued Kelly. “During our pilot, SmartDrive captured a near-miss collision the other provider’s solution did not get. Our Fortune driver did all the right things and we subsequently used this video to showcase his great performance to other drivers, giving them a real-world example of the protection video delivers.”

Fortune leverages SmartDrive as an integral component of its on-boarding orientation. Kelly uses actual incident videos to explain how the program works and showcase the protective and professional benefits of the system. This approach has put the drivers’ minds at ease and Fortune has been able to eliminate any push-back.

“Fortune is yet another forward-leaning fleet choosing SmartDrive’s video-based safety program for its powerful combination of innovation and exceptional value and we are proud to welcome them as a customer,” said Steve Mitgang, CEO of SmartDrive.