Trucking News Online

Mark Lampert Retires as Daimler Trucks’ Senior VP of Sales, Marketing

January 23, 2014 By: Trucking News Staff Tags: Image, News

Daimler Trucks North America announced Wednesday that Mark Lampert, senior vice president of sales and marketing, will retire at the end of March, following more than 20 years of service with the company. Richard Howard will assume the position of Daimler Trucks North America sales and marketing senior vice president on April 1.

Lampert was responsible for the development of sales and marketing for Freightliner Trucks, the Detroit components brand of on-highway engines, axles and transmissions, and the company’s proprietary components sales.

For more than two decades, Lampert thrived with the company, beginning with his first position in 1993 as vice president of sales for Freightliner Canada, to subsequent positions of increasing responsibility managing the company’s dealer operations, product planning, marketing and retail truck operations and used trucks.

“I am extremely grateful to have spent over 20 years with this great company,” Lampert said. “Working for Daimler Trucks North America has been a blessing and a privilege; however, I am resolute that 2014 is the right time for me to retire for a variety of reasons. First, the company’s future sales success is assured through a robust product pipeline, as well as the Freightliner Cascadia Evolution – the industry’s flagship in terms of total cost of ownership.

“Second, I look forward to spending more time with my wife, children and grandchildren.  And lastly, the company has identified an excellent successor, Richard Howard, who is capable of executing the company’s sales and marketing vision well into the future.”

“Daimler Trucks North America owes a huge debt of gratitude for Mark’s unwavering commitment to sales and marketing excellence. His goal of achieving undisputed market leadership is unquestioned as he leaves the company’s sales and marketing team positioned for continued prosperity,” said Martin Daum, president and CEO, Daimler Trucks North America.   “Mark’s retirement is well-earned and his career will be unmatched in our industry.  We will always consider him a valued member of the Daimler Trucks North America family and wish him the best for his retirement.”

Richard Howard was formerly a member of the board of management of Daimler Financial Services AG, responsible for the Africa & Asia/Pacific region. He brings more than 20 years of management experience to his new position.

His highly successful, diverse tenure with the company has included positions in project management, marketing and financial services that have spanned the globe, including positions based in the United Kingdom, South Africa, Canada, the United States and Asia-Pacific regions. Additionally, prior to his current assignment in Asia, Howard was the vice president of Daimler Truck Financial USA with specific responsibility to support Daimler Trucks North America’s sales and dealer network.

“Richard’s oversight of Daimler Truck Financial USA through the last economic downturn forged strong ties with Daimler Trucks North America’s customers and dealer network,” said Daum. “His decisive leadership, his personal style, and his depth of experience across the entire Daimler organization exemplify the skills and values required for exceptional leadership.”

Howard will be relocating to the Portland, Oregon area and will oversee the company’s sales and marketing initiatives from Daimler Trucks North America’s Corporate Headquarters on Swan Island in Portland.