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March 24 Webinar Focuses on Global Commercial Truck Industry

March 17, 2016 By: Trucking News Staff Tags: Fleet Management, News, Technology

A free, online webinar scheduled for 11 a.m. EDT on Thursday, March 24 will focus on major takeaways from the market’s performance in 2015 and the top-of-mind issues for commercial vehicle industry executives in 2016.

Sandeep Kar, Frost & Sullivan’s mobility global vice president, along with Jeffrey Walker, Eaton Corp.’s global product director and Eric Starks, FTR’s president, will each provide an executive outlook about significant trends shaping the global medium- and heavy-duty truck market’s trajectory in 2016.

The global medium- and heavy-duty commercial truck market expects to post a 2.4 percent year over year growth, backed by strong performance in India, Europe and rest of world markets. Volume markets such as North America, China, Latin America and Russia are expected to experience a downward pressure as declining economic activity is likely to impact freight demand growth.

Industry experts will discuss numerous topics, including:

  • A regional and global forecast for medium- and heavy-duty truck sales
  • The powertrain mix focus in 2016
  • The future of connected truck technologies
  • Product-specific changes expected to shape truck technologies and markets.

Additionally, Walker will discuss Eaton’s global truck market outlook and Starks will provide FTR’s 2016 outlook for the North American heavy truck market.

Listen in on this webinar to discover:

  • Regional and global MD-HD truck sales and product forecasts
  • The changes in truck segmentation and price positioning as well as the impact of platform based production on truck markets
  • The changes in the global powertrain mix and emerging patterns
  • Disruptive innovations brought about by soft technologies and the associated impact on trucking business models.

This webinar will benefit the business and product planning teams at OEMs, Tier 1s and stake holders interested in understanding the opportunities and threats impacting the global MD-HD truck industry in 2016.

“Capacity utilization challenges will be essential as global OEMs re-align product and marketing strategies to intercept the rapidly expanding mid-market value trucks segment. Platformization will be a strategic imperative as OEMs and Tier 1s target design elements such as chassis, powertrain and cab systems to build globalized product platforms,” said Frost & Sullivan’s Kar. “As bottom lines shrink during a period of challenging market conditions, centralized platform development will be crucial for industry participants to effectively manage costs. Additional trends captured include developments in autonomous trucking, safety and telematics technologies, alternate powertrain and mobile freight brokerage.”