The Goodyear Tire & Rubber Co. said this week it will combine its North America and Latin America businesses into one Americas business unit, effective Jan. 1, 2016.
“While the two former regions approach their markets differently, there also are many increasing similarities, especially the growth of high-value-added tires,” said Goodyear Chairman and CEO Richard J. Kramer. “This new organization is structured to accelerate growth and maximize earnings over time through simplicity, speed, and an intense focus on our customers and markets.”
The combined business will serve customers and consumers more effectively and efficiently by integrating processes such as product development, market forecasting and product supply. All manufacturing plants in the combined region will be leveraged to serve all customers in Mexico, Latin America and North America. The new structure will give Goodyear greater flexibility to anticipate market changes and react faster to them.
The Americas business unit will be led by Stephen R. McClellan, currently president of Goodyear’s North America business. Marcelo Toscani, currently vice president of global manufacturing, will serve as president of the company’s Latin America operations and report to McClellan.
McClellan, 50, has spent his entire career at Goodyear since joining the company in 1988. He has been the president of the company’s North America business since 2011. Prior to that, he served as president of the North American consumer tire business, led the North American commercial truck tire business, and served in other management roles in finance, sales and distribution.
Toscani, 57, has global experience across regions and functions. A native of Argentina, he has experience in marketing, manufacturing, and general management in several Latin American countries. In addition to his current global operations role, Toscani has held leadership positions in Brazil and China during his more than 30 years at Goodyear.