Trucking News Online

Daimler Trucks Readies New Fleet, Driver Loyalty Program

January 21, 2014 By: Trucking News Staff Tags: News, Owner Operators

Daimler Trucks North America (DTNA) this week announced a new customer loyalty program for owner-operators and small fleets. Known as Truck Bucks, this loyalty program will be aimed at rewarding customers with parts and service specials at Freightliner, Western Star, Detroit and Thomas Built Buses service locations.

Customers enrolled in Truck Bucks will receive discounts and special product incentives. Specials will include discounts on select parts and services designed to introduce customers to the full breadth of DTNA’s aftermarket offerings. This program is designed to be customer-friendly with discounts applied at check-out without the need for coupons or further action by the customer.

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