The American Trucking Associations (ATA) said this week it has begun its search to find the trucking industry’s greatest industry advocates with this year’s Mike Russell Trucking Image Award.
“Each year, ATA sees incremental improvements in the perception of our industry from the general public and we believe the primary drivers of that change deserve to be recognized,” said ATA President and CEO Bill Graves. “The Mike Russell Trucking Image Award acknowledges the efforts by the men and women who work to inspire their peers, positively shift public opinion and bring further respect to trucking.”
Sponsored by HireRight for the second year in a row, the award is given each year to an individual, motor carrier, trucking organization and industry supplier who demonstrates a commitment to helping all trucking industry stakeholders by showing the industry’s essentiality, safety-first mentality and professionalism.
“People in trucking are proud of the work they do to deliver goods that families and communities need to maintain a high quality of life, increase productivity and grow the American economy,” said Steven Spencer, managing director of transportation for HireRight.
“This award recognizes the efforts of industry trailblazers that are committed to strengthening the trucking industry and its image and should inspire others to want to get involved and make a difference.”
The Mike Russell Trucking Image Award celebrates companies, organizations and individuals who creatively generate positive awareness of the trucking industry in the face of a seemingly endless anti-truck campaign being played out in worldwide media. Without the support of these leaders, the benefits of an improved image of the trucking industry would not be possible.
Submissions for this award are evaluated by an expert, impartial panel of judges based on creativity, frequency and impact and execution.
For more information, visit www.trucking.org.