Trucking News Online

ATA Seeking a Few Good Men and Women for Trucking’s Future

March 18, 2016 By: Trucking News Staff Tags: Fleet Management, Image, News
Shown is a group photo of the 2016 class of LEAD ATA members. Shown is a group photo of the 2016 class of LEAD ATA members.

The American Trucking Associations (ATA) this week opened the application window for its premier industry leadership initiative, LEAD ATA. Now in its fourth year, LEAD ATA is searching for the 2017-2018 class of diverse trucking industry leaders who are looking to grow their careers and meet other ambitious trucking professionals.

“ATA is excited about continuing to grow the LEAD ATA program because we’ve seen three years of success and know that these professionals are the future of the industry,” said ATA President and CEO Bill Graves. “ATA aims to foster engagement among all sectors of the industry and build on the success this program has demonstrated over the last few years.”

Sponsored by PeopleNet, the program provides exclusive education opportunities to up-and-coming trucking industry professionals highlighting how the regulatory and legislative process affects the trucking industry and the important role ATA plays in influencing those processes. LEAD ATA also exposes its participants to the many tools available to industry executives through ATA.

“Teaching the next generation of trucking’s leaders about the importance of being active within ATA and advocating on behalf of the industry is one of the main focuses of LEAD ATA,” said Kevin Burch, ATA first vice chairman and president of Jet Express Inc. “Each class of LEAD ATA has developed strong relationships with peers in the industry and that has tremendous benefits for the future of trucking.”

“As we move into a time of unprecedented change in the transportation industry, identifying and training our next generation leaders are top priorities in our industry,” said Mark Kessler, PeopleNet trucking general manager. “PeopleNet applauds ATA for its innovative approach to addressing this important industry need. We’re proud to continue our sponsorship of LEAD ATA, and excited about introducing a new group of future leaders selected to join this fantastic program.”

As part of the LEAD ATA program, participants will meet and learn from ATA executives and policy experts, train in media relations and improve public speaking strategies, gain valuable insight into how ATA works with legislators to create a more efficient and profitable environment for trucking, and see firsthand how ATA and its members are improving the trucking industry’s image.

“I’m a firm believer in the idea that when younger professionals take part in industry-wide initiatives and get out and meet peers from other companies and sectors, they’ll find more meaning in their work and see that what we do in trucking impacts millions of people,” said Dave Manning, ATA’s second vice chairman and president of TCW Inc.

LEAD ATA is a one-year program that includes four mandatory meetings and three optional meetings throughout the course of the year. As part of their journey, these emerging trucking executives will develop a vast network of industry peers, enhanced leadership and management skills, and a thorough understanding of the ATA and the industry it represents.