Trucking News Online

ATA Names TrueNorth as an ATA Corporate Partner

May 27, 2016 By: Trucking News Staff Tags: Fleet Management, Image, News

The American Trucking Associations (ATA) has named TrueNorth, an insurance and financial strategies firm, as an ATA Corporate Partner.

“Motor carriers are well-aware of the exposure to risk that exists in the day-to-day operations of transporting freight,” said ATA President and CEO Bill Graves. “Trucking companies always need to have a plan in place to minimize risk and protect people and assets, and it’s beneficial to work with professionals, like TrueNorth, to design a mitigation strategy.”

TrueNorth is an insurance and financial strategies firm with a dedicated transportation division. With headquarters in Cedar Rapids, Iowa, and locations across the United States, TrueNorth specializes in helping transportation companies design and administer sustainable risk management platforms that are cohesive and driver-centric in nature.

“TrueNorth, as a longtime member of ATA, is proud to have recently enhanced our support by becoming an ATA Corporate Partner,” said Jason Smith, executive vice president of TrueNorth Transportation. “With a mission to support the transportation enterprise as well its workforce, we are committed to and aligned with the work of ATA and look forward to expanding our impact and footprint in the industry with this new partnership.”

As an ATA Corporate Partner, TrueNorth supports the transportation enterprise by using its proprietary Risk Profile comprised of four quadrants: safety, wellness and driver capacity; legal and compliance; technology and administration; risk finance and risk transfer. By taking a holistic approach to managing risk, TrueNorth ensures that the needs of the enterprise and the needs of the drivers are met, all while lowering the cost of risk effectively and sustainably.