The American Trucking Associations announced Monday it has launched a new program that it hopes will engage young trucking executives to become the industry’s next generation of leaders.
The program, called LEAD ATA, is sponsored by PeopleNet and is intended to provide exclusive educational opportunities for potential industry leaders. It is designed to highlight how the regulatory and legislative process affects the trucking industry and the role ATA plays in shaping both.
It is also intended to demonstrate the many tools available to industry executives through ATA. Plans call for a new class to be introduced into LEAD ATA each year in order to cultivate the federation’s future ATA leaders.
“In the 80 years since ATA was founded, we have always relied on industry leaders to be our spokesmen and our examples of what trucking means to the country,” said ATA President and CEO Bill Graves. “LEAD ATA will help us nurture and cultivate our next generation of leaders and ensure that the legacy those giants have left us is entrusted to sure, steady hands.”