Trucking News Online

ATA Among Winners of 2013 SmartWay Affiliate Challenge

April 25, 2013 By: Trucking News Staff Tags: News

The U.S. Environmental Protection Agency’s (EPA) SmartWay Transport Partnership has recognized the American Truck Associations (ATA) for its support of the agency’s goals of reducing truck emissions and improving freight efficiency.

The SmartWay Affiliate Challenge was open to all participating organizations that submitted information describing the various activities they accomplished during the period of March 1, 2012 to March 1, 2013.

As the national trade and safety organization of the United States trucking industry, ATA supports efforts to reduce greenhouse gas emissions and reduce the nation’s fuel consumption to make this country more energy independent and ensure the trucking industry is as green and fuel efficient as possible.

ATA serves as an important SmartWay conduit to fleets, including working with state trucking associations to help carriers learn about — and join — SmartWay.  In its outreach efforts, ATA hosted more than a dozen meetings and educational sessions in which SmartWay was featured, including hosting the 2012 SmartWay Excellence Awards at the American Trucking Associations annual Management Conference & Exhibition.

ATA contributes expertise in the form of sharing data with SmartWay, and by reaching out to national leaders to inform our nation’s ongoing dialogue on sustainable goods movement, as it relates to the interrelated topics of our economy, energy security and of climate change.

Also recognized as a SmartWay Affiliate Challenge winner for 2013 was Penske Truck Leasing, which has dedicated web pages on the web site describing and detailing community involvement, environmental stewardship, and their partnership with SmartWay across all of their business units.

Penske Truck Leasing (TL) has a website with a social marketing component that includes a blog demonstrating how Penske TL supports its customers in meeting their sustainability goals.  Penske provides SmartWay-designated tractors and trailers through a leasing arrangement for its customers.

During the year, Penske TL held numerous educational sessions that include SmartWay approaches, and it is one of the few affiliates able to demonstrate the impact of new engine technology through the SmartWay Truck Tool. Penske provides education and strategy development for customers with interest in joining the SmartWay Transport Partnership and provides additional value to its customers by reviewing and assisting with the completion of the SmartWay Truck Tool. As a result of this additional support to their customers, Penske successfully recruited five new carrier partners to the SmartWay program.