The Interactive Media Council’s global awards program recently bestowed top honors on the Mack Trucks homepage (www.macktrucks.com) and the Mack Shop website (www.mackshop.com) recognizing excellence in website design and development.
The Mack homepage won the 2013 Best in Class award in the Manufacturing category, earning high scores for functionality, content, design, usability and standards compliance. The design features rotating photography highlighting the Mack Trucks product line. The redesigned homepage also spotlights recent news and product developments and lets users engage easily with Mack through social media links.
The Mack Shop e-commerce website received an Outstanding Achievement award in the Consumer Goods category. The site sells MACK-branded consumer products, including apparel, toys, collectibles, accessories and other distinctive Mack brand items.
The Interactive Media Awards competition accepts nominations annually from around the world from marketing departments, agencies, graphic artists and individual web designers. The competition strives to elevate the standards of excellence on the Internet.
Both Mack sites were recently redesigned by Liquid Interactive, a digital marketing agency based in Breinigsville, Pa.