America’s toughest trucks are celebrating football’s toughest players. Ford and the National Football League are teaming up on a three-year partnership establishing Ford trucks as Official Truck of the NFL.
“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” says Mark LaNeve, Ford Motor Co. vice president of U.S. marketing, sales and service.
“Both brands — each a leader in its category and known for toughness, capability, excellence and innovation — are coming together to give fans exclusive access to events and games, and to highlight players in a new way.”
“Just like our fans and players, Ford trucks and the NFL are always working to reach the next level through hard work, grit and commitment, which makes this partnership a natural fit,” says Renie Anderson, NFL senior vice president, sponsorship and partnership management. “We’re proud to be partnering with such a legendary American brand and look forward to helping Ford trucks become synonymous with the country’s most popular sports league.”
Ford kicked off its partnership as Official Truck of the NFL late last week in New York, providing fans the opportunity to order Built Ford Tough Tailgate Trucks On Demand through Uber, delivering tough tailgate food, game tickets, and merchandise by the all-new Ford F-Series Super Duty.
Additionally, Ford is bringing a Built Ford Tough Tailgate Tour for fans to NFL games around the country. These experiences will give consumers access to their own Built Ford Tough Tailgates on Demand on game day, as well as hard-to-get game tickets.
NFL fans also can enter the Built Ford Tough Toughest Ticket sweepstakes for a chance to win a pair of tickets to Super Bowl LI, plus an all-new 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team.
Former NFL offensive lineman, NFL Network and NFL.com analyst Shaun O’Hara will leverage statistical analysis, positional expertise, and knowledge of assignments to determine the offensive line of the week based on their performance in the previous week’s games.
Both Ford and the NFL are excited to see the contributions of these unsung heroes acknowledged. At the conclusion of the season, one line will be recognized as Built Ford Tough Offensive Line of the Year at the annual NFL honors awards presentation.